Hi, I'm Marisa.
Content Writer & Copyeditor
I’m a professional writer with an MA in English and five years of experience creating clear, intentional content for digital spaces.

Crafting precise, user-centered content.
Over the past five years, I’ve written and edited marketing content for nearly 100 brands, leading a cross-functional team to help businesses communicate clearly across websites, blogs, newsletters, and social media.
As my understanding of our platforms and processes deepened, I contributed to internal and client-facing resource documents and internal user guides. That’s where I discovered what motivates my work most: clear writing that helps people understand complex systems.
I’m now pursuing opportunities in UX, technical, or content writing, where I can bring a strong editorial foundation, brand fluency, and a user-centered mindset to digital products and documentation.
CONTENT WRITER. COPYEDITOR. COMMUNICATOR.
Work Experience
Work Experience
May 2021 - December 2025
Digital Marketing Director, Other Roles
BizCo Studio
- Produced and maintained client-facing user guides that enabled non-technical users to edit and publish pages in WordPress CMS, reducing support requests and revision cycles.
- Partnered with designers and developers to create information architecture (IA), CMS page structures, microcopy, and UI text to improve user flow, accessibility, and conversion performance.
- Led copy development for 10+ full website builds, writing, structuring, and implementing content in WordPress and Shopify CMS aligned with brand voice, UX best practices, and search engine optimization (SEO) strategy.
- Built internal process documentation and reference guides to standardize workflows across a cross-functional marketing team and accelerate onboarding for new team members.
- Directed content strategy for 30+ clients across industries, ensuring clarity, consistency, and accuracy across web, blog, email, and social platforms.
- Produced multi-channel copy and content for websites, blogs, newsletters, social media posts, and graphic designs (Canva) across a variety of niches.
- Led client meetings to gather information from Subject Matter Experts (SMEs) and translate business goals into user-centered content.
- Interviewed, onboarded, and trained 5+ team members by documenting workflows and coaching on content systems, tools, and project management procedures.
- Implemented web and blog content in CMS platforms, optimized for searchability, accessibility, and brand voice.
Roles held:
- Digital Marketing Director (July 2023 - December 2025)
- Content Coordinator (May 2022 - July 2023)
- Student Intern/Brand Ambassador (May 2021 - May 2022)
2020 - 2021
Technical Writing Student Intern/Employee,
Randall Library UNCW
- Rewrote digital resource titles and descriptions to improve clarity, brevity, accessibility, and searchability within the library’s database system.
- Updated the library’s digital resource database with revised user-facing descriptions and verified access links.
- Consulted the University subject librarians to develop accurate resource descriptions in clear, user-centered language for students and faculty audiences.
2020 - 2021
Graduate Teaching Assistant,
Computer Science Department, UNCW
- Aided professors in class discussions relevant to writing and researching position papers on ethics in technology.
- Tutored students in researching and writing argumentative papers in structured writing formats (MLA/IEEE), emphasizing adherence to style guidelines, and helping students translate technical concepts into structured, persuasive content.
- Occasionally led workshops and discussions on developing argumentative writing and research workflows by leveraging the library’s digital resource database.
Education
Education
2021-2022
Master of Arts, English
University of North Carolina Wilmington
2017-2021
Bachelor of Arts, English - Literary Studies
University of North Carolina Wilmington
Certificate in Professional Writing
Professional Skills
Writing & Editing
Technical Writing & Documentation
Content Design
UX Writing
User Guides & Process Documentation
Digital Marketing
Cross-Functional Collaboration
Project Management
Team Training
Professional Skills
Writing & Editing
Technical Writing & Documentation
Content Design
UX Writing
User Guides & Process Documentation
Digital Marketing
Cross-Functional Collaboration
Project Management
Team Training
Tools & Platforms
CMS (WordPress, Shopify, Squarespace, Duda)
ClickUp
Mailchimp
Canva
Circle
Google Workspace
Zoho
