Sample: SEO Audit for a Lifestyle/Recipe Blogger
ABOUT THIS PROJECT
This sample includes an in-depth audit I conducted in the spring of 2025 for a lifestyle/recipe blogger's website with special attention to SEO and Google Search ranking. She was concerned about the recent decline in website traffic and the possible impact of Google's Helpful Content updates.
More About this Project
A lifestyle and recipe blogger approached BizCo Studio with concerns that her website traffic was dipping, affecting ad revenue. I conducted an in-depth audit of her WordPress site for SEO (search engine optimization), utilizing Agency Analytics, and summarized my findings in this document. I also utilized Google Search Central to learn more about their Core updates and Google Search Console to determine if website traffic was affected during these updates. Finally, I leveraged Agency Analytics to identify high-performing keywords and investigate rankings for other keywords central to her brand messaging to determine what content was performing best and what she should pursue next.
This project was more analytical and research-based than the usual responsibilities I held at BizCo Studio, and a great opportunity to stretch some muscles by digging into the particulars of Google search rankings and website SEO. It was also a challenge to compile my findings in a clear, organized way.
Document Design Considerations
Given the amount of research compiled and the length of the document, I used color highlighting and other visuals to draw the eye towards the main findings and key summaries. I also leveraged ClickUp's native document functionality to provide a sticky table of contents and internal linking. I felt these were important for the client's comprehension.