PORTFOLIO
As Digital Marketing Director, it was my responsibility to share knowledge by creating reference documents for clients and my own team members with the goal of teaching and streamlining different processes. I also created in-depth website and brand research documents for marketing clients across a variety of niches.
PORTFOLIO
As Digital Marketing Director, it was my responsibility to share knowledge by creating reference documents for clients and my own team members with the goal of teaching and streamlining different processes. I also created in-depth website and brand research documents for marketing clients across a variety of niches.
Table of Contents:
Editing WordPress Custom Posts
Adding New Rental Properties to WordPress Site Using OwnerRez
Revising Digital Library Resource Descriptions
Coordinating ClickUp Tasks for New Client Packages
SEO Audit Report for a Lifestyle/Recipe Blogger
Offboarding an Employee Using Google Admin
Brewmaking Process Adapted from YouTube for Instagram Carousel
PORTFOLIO
As Digital Marketing Director, it was my responsibility to share knowledge by creating reference documents for clients and my own team members with the goal of teaching and streamlining different processes. I also created in-depth website and brand research documents for marketing clients across a variety of niches.
These documents were created for a client who needed reference materials to add/edit content on a new WordPress website that our agency built (utilizing custom post types).
Tools/Platforms Used: WordPress, ClickUp, Chrome Capture Extension
TECHNICAL EDITING
INTERNAL DOCUMENTATION
This sample includes two documents, the first a reference guide for adding new rental properties utilizing WordPress custom posts that was first drafted by a website developer. The second document includes my revisions to more clearly demonstrate the process and make it more accessible to our entire team.
Tools/Platforms Used: WordPress, OwnerRez, ClickUp, Chrome Capture Extension
TECHNICAL WRITING
SUBJECT MATTER EXPERT
APPLIED INTERNSHIP
This sample includes resources from the UNCW Randall Library digital database that I revised for accuracy and clarity and updated on the website for fellow students' use. I was occasionally required to consult with subject matter experts.
Tools/Platforms Used: Microsoft Excel
INTERNAL DOCUMENTATION
USER GUIDE
STANDARD OPERATING PROCEDURE
In this document, I outlined the standard procedure for creating project management "tasks" in ClickUp to reference for the duration of a new client's digital marketing package. Included is the timing for certain tasks, the responsible parties, and other important reminders. We have utilized this at BizCo Studio for nearly three years to ensure all deliverables of a client's marketing package are accurately planned over a 3-6 month span.
Tools/Platforms Used: ClickUp
CLIENT-FACING RESEARCH DOCUMENT
SEARCH ENGINE OPTIMIZATION
MULTI-PLATFORM AUDIT
This sample includes an in-depth audit I conducted in the spring of 2025 for a lifestyle/recipe blogger's website with special attention to SEO and Google Search & Discovery rankings.
Tools/Platforms Used: ClickUp, Agency Analytics, Google Search Console, Google Search Central
INTERAL DOCUMENTATION
STANDARD OPERATING PROCEDURE
This is an internal document I created for BizCo Studio outlining how to offboard a marketing client's employees in Google.
Tools/Platforms Used: ClickUp, Google Admin, Gmail
GRAPHIC DESIGN
SUBJECT MATTER EXPERT
In this sample, I created an Instagram carousel graphic (following established branding) by adapting the content from an old YouTube video shared by the client's previous brewing team. I also conferred with the current brew master to ensure the modern process was accurately reflected.
Tools/Platforms Used: Canva
Project 1
For this project, the challenge was in rebranding an established product to attract new audiences, while ensuring that current users feel connected. The results were outstanding.
Project 2
For this project, the challenge was in rebranding an established product to attract new audiences, while ensuring that current users feel connected. The results were outstanding.
Project 3
For this project, the challenge was in rebranding an established product to attract new audiences, while ensuring that current users feel connected. The results were outstanding.
Project 4
For this project, the challenge was in rebranding an established product to attract new audiences, while ensuring that current users feel connected. The results were outstanding.
Project 5
For this project, the challenge was in rebranding an established product to attract new audiences, while ensuring that current users feel connected. The results were outstanding.
Project 6
For this project, the challenge was in rebranding an established product to attract new audiences, while ensuring that current users feel connected. The results were outstanding.
Project 7
For this project, the challenge was in rebranding an established product to attract new audiences, while ensuring that current users feel connected. The results were outstanding.
Project 8
For this project, the challenge was in rebranding an established product to attract new audiences, while ensuring that current users feel connected. The results were outstanding.
Project 9
For this project, the challenge was in rebranding an established product to attract new audiences, while ensuring that current users feel connected. The results were outstanding.